I received a nice email the other day, I thought I'd share. This is a great example of building community and relationships with the folks that buy our beer.
On Mon, Jun 27, 2011 at 9:24 AM, George wrote:
I have to pass along this email from my father. Keep in mind that at 79, it takes a lot to impress him with regards to beer. Being an Ottawa Valley boy himself, he was naturally both curious and enthusiastic.
Apparently he was quite pro-active in this little bistro that night, chatting up the other customers about Beau's, and discussing Lug Tread's qualities, tasting a few with the other men. He was even excited about the little tractor! He begged the owner to sell him the Beau's glass, and she was so tickled by him and the stories, that she gave him the glass. So, long story short, he's the newest oldest Beau's fan!
Now he is cruising in his motorboat (named after his dog, "Bedde's Barge") in the Rideau Canal, headed up to Ottawa for Canada Day, so he can see young William & Kate. He is quite keen on getting some more Beau's during his stay, moored at Dow's Lake Marina. Since he is both older, and not so mobile, I thought maybe I could ask you directly if you had directions to the nearest store where he can grab himself and his buddies some cold Beau's with which to toast both the country and the newlywed royals?
Begin forwarded message:
Date: June 24, 2011 10:43:36 PM EDT
To: "George "
So, there I was in this nice little bistro in Wellington, where Mom wanted to go for some sushi. Asked if I would care for a drink, I glanced frantically around the room for ideas, and spotted a particularly different looking bottle, and said, "I'll have one of those."
When it arrived (all 600mLs of it) I found that it was called Beau's All Natural Lagered Ale. 5.2%. All Organic.
Punch line... Made in Vankleek Hill!
Ever heard of it?
A side benefit was that I was able to lecture the crowd on the geography wrt V'Hill.
PS. What's Lagered Ale?
PPS. It was spectacular - very nice!