Thursday, November 15, 2007

DIY Kindred Spirits

Jamie and I got to see the band Me, Mom & Morgentaler last night, and it got me thinking about how related indy music and indy beer are. Both survive on the diy (do-it-yourself) ethic, both are competing with global multinational corporations, and both are blessed with the most passionate fans--although I've learned to order more XXL shirts and fewer "Youth Small" in the beer business.

Me, Mom and Morgentaler were one of my favorite indy bands back in the day, a bilingual ska-rock-pop act out ofMontreal. They decided to rerelease an album and do a reunion show, and it was awesome - as good as it ever was when they were first around. I've been really lucky lately, getting to see some fantastic independent acts: C'MON and Bionic a month ago, GWAR the night before Halloween, and my old label mates the Heatskores and the Flatliners, too.

It amazes me how much this little band meant to me and my friends when I was a kid. 12 years after they broke up I still knew the words to almost every song they played. I was thinking about that; and how it seemed similar to a customer who drove an hour to get to my brewery store because its the only place they can buy Lug Tread in a bottle, and how they told me that they make all of their "going out decisions" based on where our beer is on tap.

Don't get me wrong, I'mnowhere near as cool as Gus-Van-Go or Kim Bingham, but I'm sure I felt a little like they must have last night, listening to fan after fan tell him how far they came to see their band play. Anyway, here's a pic of Jamie with Gus and Kim after the show - after playing they ran right to the front and said thanks for coming out to every single one of us. How cool is that? --Steve

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