So, Mom and Dad are on vacation in sunny Florida this week. My brother et deliver-person Phil broke his ankle and is out of commission right now, but no problem, right? We'll just pitch in and get it all done, right?
Well, it's around St Patrick's day, and Murphy's Law sounds like an Irish kind of thing, so maybe it was ordained, but wow, its been busy.
We originally projected that we would sell 130 cases of Lugtread in the first quarter (3 months) of being introduced. That was based on the fact that it was a single serve purchase in a fancy-pants bottle (yes, that's the technical term).
Switch to reality...In our first two weeks we sold 151 cases. Zoinks, Scoob, that's like 1400% more than our forecast!
We have a bottle filler ordered, but it hasnt arrived yet, so we're still doing this all by hand, and it is really, really slow work. We've been working most nights until 2am and starting up again at 5am.
...and its totally a dream come true. Apparently adrenaline is just as good as sleep. Funny thing is though, I can't sit down without nodding off, so I just keep standing.
We thought we had enough bottles to last us until July, but as it turns out they'll be gone by the end of this week. Luckily, we'd gotten a little worried that demand might be higher than at first expected and we've got 2.5 more pallets coming in next week and a full 10 pallets coming the week of April 14th. It will be close, but we might just sqeak by. We've had to start telling new LCBOs that call us up that they'll have to wait until our next full shipment arrives in April, but hopefully they'll understand.