Thursday, June 14, 2012

Venskab...so excited

We are going to be releasing something very, very special on Father's Day...acutally we'll be releasing 4 very special beers.  There is The Pan Ontario, a blend of beer from 5 breweries across Ontario created for Ontario Craft Beer Week, a barrel-blend version of our spring IPA, Beaver River and the Greener Futures barrel aged (and dry hopped) version of Double Wide Double IPA.  But what I'm most excited about is Venskab, our collaboration beer brewed with Anders Kissmeyer.  It is by leaps and bounds the most complicated, complex beer we have ever attempted, and working with Anders has been so very inspiring.  He wrote a description of the creation of this beer, which I'd love to share with you:


Beau’s All Natural Ales and Kissmeyer Beer ”Venskab”



I met Steve Beauchesne, Matthew O’Hara and the rest of the Beau’s gang at the Craft Brewers’ Conference in San Francisco in May 2011, and over a decent number of beers at the 21st Amendment Brewpub during a memorable afternoon, we basically created the outlines of the recipe as well as the name - the Danish word for friendship – for the collaborative beer, which we agreed should be brewed in connection with the Beau’s Oktoberfest later that year.   

Based on our mutual fancies, we decided to brew a Belgian Style tripel, and as it is always my desire to give all my collaboration beers a unique and local touch, we had a discussion on what typical Ontario  ingredients that would work well in a tripel. After another couple of beers the outline of the recipe was there: A classic dry tripel slightly spiced with Ontario buckmyrtle and hawthorn (quite common in Denmark) that in its fresh form gives a very nice tangy tartness. As the ultimate finishing touch, we decided that the beer should be barrel aged in used Ontario ice-wine barrels. We were all so excited about the prospects of a great and very unique beer that we decided to have another pint....

In the time leading up to my visit to Vankleek Hill for the Oktoberfest and the collaborative brewing, Matt and I corresponded intensely in order to finalize all the tiny details of the recipe and the process. Matt had to give up finding fresh organic hawthorn, so we settled for some dried stuff from Bulgaria (!), as the search for the ice-wine barrels went on.

Everything but the barrels was in place when we met on brewday, the 1st of October 2011, in the brewery in Vankleek Hill to start brewing the beer. Our aim was the following:  a subtly spicy, phenolic, slightly citrusy, slighly tart and very dry (dryness enhanced by sugar additions during fermentation)Belgian style tripel with high complexity and sweet, winey notes enhanced by ice-wine barrel ageing, and a crisp, spicy and sweet finish. The technical specifications we agreed on were: 20.0 % P, 9.2 % ABV, 30 BU, Colour ~ 15 EBC.

As no serious brewer would dream of adding unknown ingredients without having tested them, one of the first items on the agenda of the brewday was to brew some teas with the dried bockmyrtle and the dried hawthorn and to smell and taste these teas. The bockmyrtle  was fine, so we agreed on the appropriate dosing of this. However, the hawthorn tea was virtually taste- and flavourless  - certainly not tart or sour in any way. Even when we started chewing the wet and dry berries prescious little happened! The decision was consequently not to use these at all, leaving us with a challenge: how would we then get the decent, zingy tartness we knew was necessary to balance the sweetness of the beer and the wine barrels? After a short, intensive brainstorm the decision fell on the Japanese citrus friut yozu. Not so much because this was just as exotic as hawthorn, but more so because we could wait with the addition of this till the beer was in secondary fermentation/maturation, leaving the good people at Beau’s enough time to track down some fresh, organic yozu in time.  

The brewing went very well, and the fermentation started as it should, the beer also developing pretty much as hoped thereafter. Even the sourcing of the yozu was a success, leaving the Ontario ice-wine barrels as the only outstanding item. And, believe it or not, the zealous Beau’s guys had to give up the search – either they could not get in touch with the ice-wine people at all, or when they could these responded negatively to the request of handing over some of their used barrels. As the ice-wine ageing was not an all together unimportant element in the desired caharacter of our beer, panic started spreading. My idea was then to skip barrels all together and simply soak some oak chips in ice wine and add these to the beer during a prolonged ageing in steel tanks. But as this was moving out on yet more unchartered waters for both Matt and myself, I consulted some of the finest experets in the world on barrel ageing of beer: My good friends Vinnie Cilurzo of Russian River, Shaun E. Hill of Hill Farmstead and Will Meyers of the Cambridge Brewing Co. in Boston. There advice was unanimous: The character of the beer would be a lot less complex if choosing the proposed ’shortcut’, so again we had to come up with our own solution. This ended up being actually adding ice-wine soaked oak chips at a low level, and then for the complexity subsequently ageing the beer in white wine barrels not actually previously used for ice-wine. For this, we decided upon some local Chardonnay barrels.

A beer of this nature must, in my book, be bottle conditioned. This process, that involves adding fresh sugar and yeast to the beer at bottling, clearly made my friend Matt more than just a little concerned, as this was something he had never tried before. But in spite of Matt’s many and creative attempts at suggesting alternatives, I insisted on going ahead with the bottle conditioning. Matt’s and my dialogue about this topic happened when I was in San Diego for the 2012 Craft Brewers’ Conference, and there I attended a session on preciesely bottle conditioning. This was very enlightening, and I could thus almost in ’real time’ convey the advice from some of the foremost experts in the field on to Matt. Furhter, my neighbour at the hotel in San Diego was one of the bottle conditioning panelists, Steven Pauwels of Boulevard Brewing Co., and Steven very kindly offered to coach Matt and myself in the process of the bottle conditioning of the ’Venskab’. Thus comforted, Matt went ahead with the bottle conditioning.

The beer was bottled late May 2012, and I have thus, at the time of writing, not yet had the chance to taste the finished ’Venskab’. But I just now for fact that it’s outstanding, so I can’t wait until Ontario Beer Week later this month where I’ll have the privilige of travelling Ontario with the Beau’s crew to present this beer at series of beer dinners.

What a marvellous way to start a hopefully long and fruitfull ’Venskab’ and brewing cooperation!



Anders Kissmeyer

Tuesday, May 22, 2012

Beau's Rumours...Myth Busters Beau's Styles

So, we've been hearing some good rumours around town again, which always gives me a giggle, because I can never figure out how they start or why, but its nice to know folks are talking about us.  Just in case anyone is gullible enough to believe what they hear, here are a few Beau's myth busters for you.

1)  100% of our beer is brewed in Vankleek Hill, Ontario. 

Full disclosure here...in the summer of 2008 we did try a total of 3 batches at a Toronto brewery.  It was a good experiment and taught us that we're really, really picky about the way our beer is made and ever since 100% of our beer has been brewed in Vankleek Hill.

2) 100% of our beer is certified organic

Ok, there is one exception - our Pan Ontario beer released for Ontario Craft Beer Week is made from a blend of 5 breweries beers across the province...the beer they supplied isnt organic, so neither will this be

3)  We are very supportive of the craft beer industry. 

I've helped dozens of would-be brewers and start ups with free advice and help when they needed it (we lent Broadhead a skid of growlers when they ran out and Kichissippi has borrowed growler caps).  We make a point to offer another craft beer to restaurants if we cant give them something they want and our sales reps are strictly forbidden to trash talk other breweries (not that they would, we hired 'em cause their cool, yo)

4) I'm not a robot. 

I just work really hard :)

5)  We are still very much a craft brewery

I can't believe I even need to address this one, but yes, we are very small, 100% privately owned by friends and family - no other brewery has any stake whatsoever in our company and yes we continue to make beer without corn syrop, rice extract or other cheapeners.  Our growth has been due to the support of the restuarants and LCBO stores and our fans who demand it everytime they go out. 

6) Hear any more rumours?  I'm happy to answer them!  We've always believeed in being transparent in how we run our brewery, so feel free to ask.  My email address is steve@beaus.ca

Cheers everybody!

Steve

Wednesday, February 29, 2012

From Keynote Speaker to Indie Opener

Saturday was an interesting day. I started off bright and early for Cornwall in a pretty nasty snowstorm, to give the keynote speach at the Ecofarm Days conference. I was rather impressed by how many people made the trek through the inclement weather to make it.

The topic I was asked to speak about was Beau's experience in using company culture to turn employees into teammates and customers into fans. I know, very sporty analogies, but I had a lot of fun and Jordan made lots of funny slides to show along side. The translator was way more animated than I was, and I think that was the highlight was watching him say in French what I had just said in English, but with the most expressive and animated gestures imagineable. It reminded me of the Simpsons episode where the English soccer broadcaster very calmy tells the audience that the player is holding the ball and the Spanish announcer is going nuts over the same thing.

Rather than describe it in too much detail, here is an article on the talk: http://www.standard-freeholder.com/ArticleDisplay.aspx?e=3483672

After that I went back home, changed out of the suit and into jeans and a workshirt, and started loading up gear to play the first gig in my new band, Audio. I've been writing and playing with two of our brewers, Kevin James (who used to play bass in Trigger Happy and Bender) and Andrew Bartle (from the Natural Shocks and a bunch 0f other bands). We were playing at one of our accounts, The Dominion Tavern and opening for K-Man and the 45's, fronted by my good friend Kristen McNulty.

The turn out was great, we played pretty good considering it was our first show (I broke a string and made a few mistakes, but no showstoppers) and got a pretty favourable reaction. It was a really fun event and was really cool to be belting out tunes again. Also fun was being on two different stages for two very different reasons (also funny was I was drinking beer on stage while playing music and was not drinking beer while on stage talking about beer).

I'd add the link of the newspaper article on how awesome our show was, but for some reason, I can't find any ;)

Cheers!

Friday, December 02, 2011

WE'RE BACK, BABY!!!!

I'm humbled, amazed and awed to say that I've just been informed that our project with Operation Come Home has been allowed to start back up!!!!

Thank you Premier McGuinty, MPP's Grant Crack, and Lisa McLeod. Look!!! BiPartisan support! Thank you to everyone in the media, the worlds of FaceBook, Twitter, blogosphere and everywhere else for making our issue known.

I've maintained throughout this situation that I felt that we were being held back by a technical oversight in the language of a regulation and that I was confident that my government would be able to fix this. But, wow, I never thought it would happen so quickly.

The online website www.bybo.ca will start taking orders at 5:15pm. Deliveries up and running by Monday. We got the good news from our MPP just as we were finishing our staff meeting, which was great, because I was able to put him on speaker phone so that the whole company could scream their excitement. What an emotional end to a rollercoaster of a week.

Now, reader, how about you go buy some beer and put some folks back to work!

Today has been a good day.

Thursday, November 24, 2011

The Grinch Who Stole Your Christmas Beer...

Today we launched Buy Your Beau’s Online, our project with Operation Come Home to deliver beer to people’s homes in Ottawa, and promptly had the service effectively shut down by the AGCO.

That’s right, after less than a day of operation, BYBO has been closed, after another brewery (we weren’t told which one) complained. The complaint has nothing to do with the service or the fact that at-risk youth were involved, but over a technicality involving what I believe to be a typo in the regulations around home beer delivery services.

Our retail store operates as an authorized beer store by the LCBO, but the regulation around home delivery uses the wording ‘operated' instead of ‘authorized’, which is how it is worded to allow us to sell to special occasion permit holders, and retail customers. It is interesting to note that the Beer Store, which is not operated by the LCBO or government is somehow allowed to sell to home delivery services.

So...

No specialty beer delivered to our Ottawa customers.
No employment for homeless youth, to get them off the street.
No additional revenue for Operation Come Home.

What’s really got me irked about this situation is the complete arbitrariness of the regulation that is being used to kill a social enterprise designed to do good for the community and the malicious behaviour by another brewery in this province.

The Beer Store is a retail outlet owned by three breweries. Why would they be allowed to sell to a home delivery service and Beau’s (or any other brewery) not be? It doesn’t make any sense, it’s anti-competitive and it restricts choice to the residents of this province.

I know that there are a lot of cut-throat competitive tactics used by some of the less honourable members of the brewing community, but taking a job from a homeless youth to thwart us is beyond reprehensible.

I’m disappointed that the AGCO has decided to act this way, using the letter and not the spirit of the law to guide their decision-making, but ultimately I understand that they may not have had a choice once the complaint was lodged. I would have rathered more consultation from them or that they refused the delivery license application when they were informed how the service would work. If that had happened, at least Corey and Kyle, the two youths who had been hired to start this service, wouldn’t have had their hopes lifted and then let down in such a dramatic way.

I’m simply aghast, though that another brewery instigated this.
I’m really disappointed that this service is unfortunately going to be shut down.

I’m sorry to the youth who have been dealt yet another misfortune, to our customers who were looking forward to gaining better access to our beer and to other breweries who probably would have been able to use similar models to compete better in this Province.

Don't worry, though. We will find another way to get beer to our customers and we won't stop trying to help our community. Vive la Beau's!

Sunday, August 21, 2011

My Date With Jordan


We needed to do a poster run in Ottawa for Oktoberfest, and I hadn't gone postering since my punk rock days, so it seemed like a fun way to spend a Saturday morning.  For anyone not in the know, postering is where you tape or staple signs to lamp posts in the city.  Ottawa is great for this because they have actual poster collars on specific lampposts so you can poster without feeling bad about where you put the poster.

Talking to Jordan, our creative director, we decided to make a whole day of it, and I put it into my calendar as Steve and Jordan Go On A Date.  In the notes I put 'Lots of hand holding' and HR manager, Karen added 'awkward'.

Our date started early, getting picked up by Jordan and his girlfriend Tina (I'm a progressive guy; I'm cool with that).  We got into Ottawa and met up with fellow posterers Sean, Matt, Erin (and her dog Zona) and we divided into 3 teams, Jordan and I taking the market area.

Warm sun, slow strolls, and tape guns make for a great combination and we had a fun time.  By 1pm we'd finished up and met the rest of the crew for lunch at Lieutenants Pump.  We were joined by Jamie, his very pregnant wife Jenn, our Sales Manager and brewer Chris.  

After lunch we piles into the car and visited the St. Albert Curd Festival.  Threat of storm that never came had a lot of vendors closed down, but our booth stayed strong and we had a few samples and watched a couple rounds of the intertown challenge, which was pretty funny.  We were joined by friends  Chris and Meaghan and the gang got bigger.

Next, we picked up some steak and lettuce to go with the, corn, sausage and Caesar salad ingredients Jordan and Tina already had for a quiet dinner at home.

Then off to the Vankleek Hill fair...Beau's never really sells a lot say the Fair, it seems like the one event we do that never really does well for us, but we were sponsoring a car in the demolition derby (Lisa did great!) and lots of people are in town, so it made for a fun outing all the same.

Our evening together ended with a night cap at the Windsor tavern.  We packed a whole lot of fun into yesterday.  I hope Jordan asks me out again!

Tuesday, July 26, 2011

Nice Email

I received a nice email the other day, I thought I'd share. This is a great example of building community and relationships with the folks that buy our beer.

On Mon, Jun 27, 2011 at 9:24 AM, George wrote:

Steve


I have to pass along this email from my father. Keep in mind that at 79, it takes a lot to impress him with regards to beer. Being an Ottawa Valley boy himself, he was naturally both curious and enthusiastic.

Apparently he was quite pro-active in this little bistro that night, chatting up the other customers about Beau's, and discussing Lug Tread's qualities, tasting a few with the other men. He was even excited about the little tractor! He begged the owner to sell him the Beau's glass, and she was so tickled by him and the stories, that she gave him the glass. So, long story short, he's the newest oldest Beau's fan!

Now he is cruising in his motorboat (named after his dog, "Bedde's Barge") in the Rideau Canal, headed up to Ottawa for Canada Day, so he can see young William & Kate. He is quite keen on getting some more Beau's during his stay, moored at Dow's Lake Marina. Since he is both older, and not so mobile, I thought maybe I could ask you directly if you had directions to the nearest store where he can grab himself and his buddies some cold Beau's with which to toast both the country and the newlywed royals?

Cheers

George


Begin forwarded message:


From: "Prinyer's"
Date: June 24, 2011 10:43:36 PM EDT
To: "George "
Subject: brew


So, there I was in this nice little bistro in Wellington, where Mom wanted to go for some sushi. Asked if I would care for a drink, I glanced frantically around the room for ideas, and spotted a particularly different looking bottle, and said, "I'll have one of those."

When it arrived (all 600mLs of it) I found that it was called Beau's All Natural Lagered Ale. 5.2%. All Organic.

Punch line... Made in Vankleek Hill!

Ever heard of it?

A side benefit was that I was able to lecture the crowd on the geography wrt V'Hill.

XX

PS. What's Lagered Ale?

PPS. It was spectacular - very nice!

Wednesday, June 29, 2011

5 Years Old!!!

I’m somewhat dumbfounded to say we’re about to hit a pretty significant milestone, 5 years in business as of July. In some ways it seems like its been five weeks and in others it seems I’ve been doing this my whole life. In past years I’ve done blog posts on where we’ve gone, so I’m reluctant to repeat the same stories, but wow, five years feels really special.

What makes this anniversary so very special is that from almost every angle, the next five years are shaping up to be even more amazing. The whole team has put in so many hours and made so many sacrifices that it seems most appropriate at this time to say thanks to all them, instead of another “We’ve Come A Long Way Baby” kind of post. So here goes...

Dad, I couldn’t have chosen a better partner, you’re my mentor, my idol and my rock

Mom, I know this has been hard on you, you’ve sacrificed so much and the stress on you has been immense. Thanks for standing by me and Dad and believing in us. I love the fact that its my mom on the phone every week calling up the LCBO stores.

Nicola, thanks for letting me follow my dreams and being there for our kids when I didn’t have the time. Packing up and moving away from Toronto was hard on you and I appreciate it.

Matt, what can I say, Matt? If everyone else at the brewery worked twice as hard as they already do, it would mean a thing if our beer wasn’t so gosh darn tasty. Over the years, I’ve come to think of you as a brother, a friend and both a willing co-conspirator and a voice of reason.

Johanne R, your positive attitude and hard work have been invaluable. You are a pleasure to be around and you are calm under pressure. It has been a lot of learning to grow into our office manager, but I think you are doing great.

Alex, one day you are going to make a great accountant! Thanks for all the hard work you’ve put in.

Jen James, if it were possible to be too passionate about what we do, I think you might be guilty. Your smarts, your willingness to learn new skills and your investment into our brewery is wicked cool, sis. It’ll be cool having you in the comptroller position soon.

Anick, I’m always happy to see you, both because I think you are a great person and it always means we’re really busy here.

Anne, thanks for all your help in getting us certified organic and for dealing with our bottling line for as long as you did.

Alex, Anne, Alice, Megan, Robert, Ryan M, Nik, I’m glad you have come on board to help us out for this busy summer on the bottling line, i look forward to getting to know all of you.

Korina, I dig your sense of humour, your grace under fire and your eye to detail. I was pretty reluctant to hire a retail manager, but you’ve proven both that we needed the position and that you are the best person for it.

Audrey, you are quickly making yourself a great part of the team whether its been on the bottling line or in the office.

Laura, when the brewery was young, you put in a lot of hours, doing all sorts of crazy things and I’m very glad we can still count on you to come out and wave the flag for events and still give it all you’ve got.

Jerry, ever since we went to see Gwar in ’93, I’ve counted you as one of my closest, bestest friends. Bringing you on board last year was such a happy moment for me, and through the year and a bit you’ve been with us, as much as I love how amazing you are doing selling in Toronto and to the West of the city, I love that I get to hang out with you even more.

Jamie, it has been so fulfilling to have you by my side these 5 years. You built up Ottawa, by caring about your customers and about the brewery and about me. I couldn’t ask for a better friend, I know you are there for me personally, and professionally and that means so much.

Nikki, we’ve shared so many laughs and tears, its hard to put into words how much I care for you. I’m so glad you’ve been with us these last few years, you are awesome. You’ve been a great brand ambassador, tour guide and the retail store will miss you.

Frank, from our first meeting at a Maximum RnR show, you’ve shown yourself to be incredibly passionate about all things beer. Our customers love you and your tours, and so do I.

Cuggy, you are destined for greatness. Your passion, your thirst for knowledge and your awesome personality are going to take you to amazing places. I’m looking forward to the day I’ll be able to brag to my friends about how I knew you before you were famous.

Karen C, you’ve kept the team together, you’ve given us the HR structure and policies we’ve needed and you’ve always pitched in, on everything. When you walk in the brewery, everyone’s mood lifts so MUch. I’m your biggest fan!

Amanda, I’ve enjoyed getting to know you, bit by bit as I walk behind you to pour myself a beer. You’ve got a great sense of humour, mixed with a no-nonsense work ethic; its pretty cool.

Jordan Bamforth, when we first started out, you took my ideas and made them better than I had imagined. Now you are coming to me with ideas I couldn’t have come up with. You are the look and feel of Beau’s, and there isn’t anyone else in the World that could do it better.

Jen Brock, I miss your great sense of humour, your motormouth, and your insane, non-stop work. I still hope we’ll get you back at the brewery one day.

Jordan aka Jo Po, the lady killer. Man, I wish I had your mojo when I was your age. For that matter, I wish I had it now! The fact you actually have some smarts and make a difference at the brewery is cool, too.

Keith, it’s only been a few weeks, but I’ve already come to think of you as our production Messiah! I believe very much in serendipity, and you are proof that some things were meant to happen; you are exactly the person we needed. I’m enjoying getting to know you, too.

Kevin, you have been such a good friend for such a long time. From the days before the brewery when we’d skip class to drink beer and play Sega Hockey ‘95 (or was it ‘94?) to the late nights when you’d come in and help me bottle through the night, to delivering beer to brewing, you’ve been such a supporter and amazing part of my life.

Rob, Wild Rose’s loss is our gain. I’m glad you decided to move out this way and hope you’ll stay a few more years before starting your own brewery. That said, I can’t wait to try your beer.

Brad, you are my favourite crasshole! I’m glad you made the decision to move out to Vankleek Hill, you are a great brewer and a loyal, stand-up guy.

Chris, nobody can MacGyver broken stuff better than you. Just stop breaking yourself, ok? We need you in piece! Your Happy Pils last year was amazing, you make good beer, and you add a lot of character to the brewing team.

Mark Smith, you came through for us in such a big way, when we needed you most. When Matt was out for several weeks due to a car accident, you stepped up, and totally came through. You were our Obi Won Kenobi. I wish you had been able to stay with us, but have so much respect for the decisions you made and the way you got us through a really scary time.

Michaela, you are so cool. Its great having you with us, and our Eastern Ontario restaurants have such a great vibe, because of how you look after them.

David B, I looked up to you so much when I was a kid. Whether it was teaching me how to play Risk or D&D or just hanging out, you were the older cousin I admired. Nothing has changed in that respect (and I’d totally go for a game of D&D sometime soon). Keep kickin’ ass selling beer in central Ontario, dude.

Rob P, I’m really glad things have worked out with you, you really seem to have hit your stride and I’m thrilled to have you with us, drivin’ and deliverin’ with the best of ‘em.

Rob Morra, you have proven yourself so thoroughly to be a great friend, a great salesman, a great eater, a questionable driver, and one of the hardest working men I know. You care so much about our customers and our brewery, it is truly inspiring. I work harder, because of how hard you work and how much you believe in me. Toronto restaurants are so lucky to have you as their salerep.

Phil, although I believe you are missing your true calling in life as a stand-up comedian, I’m very glad I get to work with you day in and day out and hear your material. You have come in early, you have stayed late, you have put a lot of yourself into making our brewery a success. Thanks, little brother! Getting the beer out the door hasn’t been an easy task and you’ve stuck with it.

Todd, you are such a great guy. You are great with our customers, you work hard, you are a great driver and you are one of the funniest guys to share a beer with.

Thaila, uhhhhhh, what can I say? You’re a great guy, a great delivery person and a very thoughtful human...wow, that was really hard not to repeat the word guy in that sentence!

Darren, I know things didn’t end well between us and I’m sorry it didn’t work out. We did have some good times together though, and I still hope that someday we’ll be able to have some Barbeque and a beer again.

Judd, You’ve been a solid addition to the delivery team, and I can’t wait to see your zombie death metal band.

Keith Carmen, you are seriously the nicest man on the planet! It’s been so cool bringing you on to deliver in Toronto after witness you deliver rock and roll so hard for so long.

Davey D, from the first time I met you in the Heatskores to today, you’ve impressed me with your larger-than-life personality, your fun attitude and your take on life. You are doing great and I think its so cool we get to work together.

Matt M, you’ve been there when we needed you on weekends, overnight, whenever. Thanks for sticking with us and I’m excited to have you start as assistant brewer very soon.

Bruce, best hire story ever...I walk by Bruce’s place on my home every day and I’d usually stop and say hi for a bit. Over a couple years, I got to know Bruce pretty well. One day, as I stop by, Bruce says “I just got laid off, are you guys hiring?” I say “Well, no, but stop by the brewery on Monday, we’ll find something for you”. Since then Bruce has been such a great employee, its been amazing. Always sporting a smile and a kind word, too.

Johanne C, from the old Spectrum days, I’ve always admired your work ethic and enjoyed your company. I’m so glad we’ve had you with us.

Karen A, I know how important a job well done is for you and I appreciate the amount of care you put into the work you do.

Shane, you’ve been a great addition to our team. Everyone can learn a few lessons about focus and steady hard work from you.

Colin, you’ve been a great co-op student and I’m glad you have been able to help us get through the summer, too.

Andrew, good luck in brewing school next year and thanks for choosing to work with us over the summer

Dave Wade, I hope you are able to find work in your field one day, and I’m happy that we’ve had you while you are looking.

Little Jeff, thanks for pitching in over Christmases and busy times for us. You are a good friend and a hard worker

Lyndell, you’ve very quickly made yourself such an important part of our brewery. You’ve grown so well into the role of special events coordinator and I can see you learning more every day.

Stephane, Jason, Nina, Sylvie, Veronic, Yalitsa, Stacy, Jen P, Amy S, Brett, Beasley, Shari, Alex N, Marc B, Mike S and Neil E, I’m sorry you couldn’t stick around, but I appreciate your time here and hope you remember us with fondness.

To everyone else who has helped out, pitched in, gone the extra mile and supported us throughout these last 5 years, thanks to you, too. I could spend a month listing off all the people that have done so much for us. Your belief in Beau’s gives all of us the energy to keep pushing the boundaries, striving to do better and feeling good about our accomplishments.

Here's to another 5 years of fun and beer and more fun!

Tuesday, June 07, 2011

Ontario Craft Beer Week Is Coming, Mondial is here!

Well, we’ve just about a month before the 2nd annual OCB Week, or Ontario Craft Beer Week, if you’re into the whole brevity thing, kicks off on Father’s Day (June 19th, dontchaknow?). OCB Week is 7 days of celebrating the artisanal, the unique and the amazing beer brewed in our Province. It’s also quite a marathon of no-sleep, long days, longer nights and zig-zagging across the Province...I can’t wait!

Last year, at our brewery we focussed on doing lots of events and this year we’ll still be hosting, or contributing quite a few. But this year we’re stepping up the ante in terms of beer offerings, too. Check this out: We’ve collaborated with some of our favourite breweries to create a Pan-Ontario Beer, that should be super incredibly awesome. We’ve made a custom blend of our Screaming Beaver, Grand River’s Curmudgeon, Wellington’s Russian Imperial Stout, Flying Monkey’s Netherworld, and Great Lakes’ Devils Pale Ale. After blending we transferred into bourbon barrels, to get some yummy oak and bourbon character as well.
We’re also going to have a few events highlighting some Wild Oats that have already sold out (we saved a few for special occasions) and can’t wait to get to try some old favourites.

But in the meantime, I’m gearing up for Mondial de la Biere, which starts tomorrow and runs through Sunday. Mondial is one of the best festivals ever, this year in a new location. I love hanging out with all the Quebec brewers; not only is their beer fantastic, but they are such a friendly, gracious group of people. It seems every time I visit a Quebec-based brewery, I come back with a new respect for the way they treat people. I’m also hoping that I meet a few international brewers; last year I met Alex and Grady from New Belgium and have developed a wonderful beer trading relationship with Alex and also met Eric Warner from Left Hand, whom I’ve since had the pleasure of hanging out in places near and far.

And I’m sure I’ll run into Ralph Morana from Bar Volo in Toronto. I’ve never been anywhere without running into Ralph. It’s both reassuring and freaky at the same time.

Tuesday, May 17, 2011

Have I mentioned I’ve been keeping busy?

At the brewery, we talk about the tidal wave. Its a term we coined in our second year by about mid-May and it referred to the dizzying amount of special projects, special events, dramatic increase in sales and extra things on the go we very suddenly started to experience. Every year since, we talk about where we are in relation to the tidal wave, i.e. “It feels like the tidal waves coming”; “Oh, I think the tidal wave’s hit”; or “I think we’ve made it through the worst of the tidal wave”; to eventually “We made it through the tidal wave!”.

This last remark is always one of both joy and melancholy. It is such an endurance test to get through for everyone at the brewery, but when its over it also means the end of our rapid growth and let me tell you growing rapidly has all the adrenaline rush of jumping out of an airplane. (Actually, I don’t know what jumping out of an airplane feels like, and have no real urge to experience it, but it seems like a good equivalent).

The funniest comment made every year about the tidal wave goes something like this: “This year we’re so much more prepared for the tidal wave”. Every year I say it in March, just before St. Patrick’s Day, which is to us the start of our busy season, and every year by mid-May I look back with a sense of wonder at the naiveté I must have had only 2 months earlier. To give you a sense of the extra stuff we’ve got on the go, here are a few general items:

• We’ve gone from running our bottling line 4 days/week, to 7 days/week (24 hours per day) and have had to start cancelling orders due to lack of bottling capability (Note to our sad customers – new bottling line should be installed by July)

• We’re brewing 24 hours a day 5 days a week and will begin 7 days very shortly.

• Lyndell, our special events and donations coordinator has gone from running about 15 events per month to about 50 events per month. Included in the list are some pretty cool festivals like the Dandelion festival in Kemptville, the Orleans festival, The Great Canadian Cheese festival in Prince Edward County, Mondial de la Biere in Montreal, Toronto Wine and Spirits, Beaches BBQ and Brew Fest, Ottawa Jazz Fest, Oyster fest in Ottawa, Perth Kilt Run, Vermont Brewer’s festival...and more, more, more!

• Sales at our wonderful, wonderful restaurants have jumped by 27% in 3 months and we expect another 30% growth by end of July.

This rapid growth impacts everybody. We’re all working faster, harder and longer to try to get it all done. I’m sure most everybody at the brewery could give you a list of the extra projects they have on the go right now, but here’s a small list of things I’ve personally got on the go over the next few weeks.

• Planning OCB week – I’m the co-chair again this year along with my good friend at Cameron’s, Jason Ellesmere.

• Hiring a new production manager, sales staff, delivery person, assistant brewer.

• Working through a major financing round to bring in a new brewhouse and more fermenters to try to keep up with this crazy growth.

• Talking to a few interested people about the possibility of expanding into Quebec (I’m sure wiser people than I would suggest I don’t divulge this detail, but I’ve never really seen the point in being too secretive on this sort of stuff).

• Being available for the media. The OCB’s PR person always asks me how we get so much media attention, and I always reply “by being newsworthy”, but Spring time seems to be a very good time to write about beer. CTV is here tomorrow, we’ve recently had great articles in the Globe and Mail, Toronto Star, Ottawa Citizen and more, and all of this takes time to spend with the journalist. (not complaining!)

• Speaking engagements: Apparently some people think I’m worth listening to! I recently gave a seminar on sustainable brewing at Niagara College’s brewing school (actually Karen did a good chunk of the work and Jordan made it look good, I just pretended I knew what I was talking about), I’m speaking to Ryerson University’s Alumni this Thursday and will be talking at the Atlantic Beer Festival in Moncton on the 28th.

• Working on new projects is takes up a lot of time (and is incredibly fun). We’re working on lots of new Wild Oats releases, special collaborations for OCB Week, Toronto Beer Week and our Oktoberfest. We’re working on a brand new project that will be launched on our 5th birthday and will be ultra cool from both a sustainability and crazy beer perspective. We’re working with some really cool artists for a Halloween project that is going to be absolutely killer.

I’m looking at the list of other projects on the go and starting to feel overwhelmed, so instead of making this bullet point list go on for forever, I think I’ll just leave it at “Wow, was I ever foolish to think this year I’d be better prepared for this”. It seems that the more people we have working hard, the more things we can get into, so we just keep getting busier.

Tuesday, March 29, 2011

Sorry for my absence!

I've been taking a break from the blogging for far too long. One week led to two, two weeks led to 2 months and now I don't even remember why I thought I'd take a break. But I'm baaaaaa-aaack.

So, what's new with you?

Since last I wrote, we've released and finished our Winter seasonal BogWater, had a crazy-awesome Christmas, started investigating a larger brewhouse, put a downpayment on a better bottling line, Released and sold out of three Wild Oats releases, BogFather (a monster version of BogWater), Winterbrewed (an amber ale infused with fairtrade coffee brewed by Bridgehead) and Matt's Sleepy Time (A big stout fermented with belgian yeast and aged with oak staves), and 11 of us went to the craft brewers convention in SanFrancisco. Oh yeah, and we also started selling our seasonals into the LCBO, starting with our Spring Seasonal, Beaver River. Like LugTread, its flying off the shelves and we're now moving to 24hr/day x 6 day a week bottling (which may sound like we're moving a tonne of beer, but really its just that our bottling line is that slow)

We've also gone through a lot of people changes in the last little while, which has been rather challenging for us. We added close to 20 people in one year and some of them worked out super awesome and some didn't and we probably learned the hard way some valuable lessons on keeping people happy and challenged and productive at work. I'm so very happy we hired a human resources manager (speaking of super awesome people), who is helping us through all this.

So, yeah, I'll try again to keep up with weekly posts. Thanks to everyone who has harrassed and hounded me to get back in the blog-saddle. Its funny to say this, because I'm the one who hasn't been doing it, but I've missed the therapeutic value of this blog.

See you next week!

Tuesday, November 16, 2010

BogWater is Coming!!!

The first batch of BogWater has been brewed and it is now fermenting away like a trooper. Its actually a little later than I would have hoped to go in, but it took a bit longer to get the bogmyrtle this year...although the wait was definitely worth it, it is simply wonderful this year. Super aromatic, the whole brewery smelled of myrtle when we opened the first package.

About 5 weeks from now, I'm going to be a very happy man. Not that I'm not happy now, but in 5 weeks I'll be a happy man enjoying a pint of BogWater!

Cheers,

Steve

Wednesday, October 27, 2010

Oktoberfest, Riotfest, Rob's Wedding, Organic Week and Mondial (oh my)






Wow. What a month. This seriously has to go down as craziest month ever. I'm going to have to say 'wow' again. Wow. Ok, so here goes...

First, Oktoberfest. This was our 2nd time holding a full-on Oktoberfest in Vankleek Hill, and we nailed it this time. Last year we got overwhelmed by the turn-out, but this year we really pulled it off. Not without a hitch, mind you, but pretty close.

Saturday was a complete sell-out and Sunday was pretty full as well. We raised over $30,000 for charity and had a whole pile of fun. The bands were amazing, the kinderfest was awesome (Doo-Doo the clown is the best kids entertainer, ever), the speakers series was super cool, Cask Days was phenomenal, the activities went really well and the brewery tours were enjoyed by folks, too.

I didn't post a pic, because you should check out the soundslide that Justin at our local newspaper, The Review put up. http://www.thereview.ca/story/soundslide-oktoberfest-ist-wunderbar

The next weekend, Riotfest. Nothing to do with the brewery, but there's a really cool punkrock festival in Chicago every year called Riotfest and a bunch of us went down for Rob's bachelor party...hey, Rob works for the brewery, so I guess it sorta has a little bit to do with the brewery. Also I went to Piece brewpub and drank a whole pile of 3 Floyd's beer while I was there...

And then Rob and Robyn's Wedding...The next weekend was the wedding. The night before the wedding Rob and Robyn held a show at Sneaky Dee's and they convinced my old band to get back together for a set. That was really cool and their wedding was awesome fun, too. And I must say that after spending so much money at Sneaky Dee's during college, I'm glad to have gotten a tiny bit of it back (our beer was on tap for the night).

Then Organic Week and the reception on Parliament Hill. It was a cool day spent remembering why we spend the extra time and money to make organic beer and do a bit of organic food lobbying. An interesting side note, was that in speaking to Steve Abrahms from Mill St Brewery in Toronto that he also was in a band back in the day called Skinnerbox, and I use to listen to their stuff all the time.

Then came Mondial. Wow, was that a party. This is the 2nd annual Mondial de la Biere held in Strasbourg, at the far corner of France, just next to the German border. The show itself was a bit rough on me physically, but great fun as well. At night though, everybody was out partying like it was 1999. I can't go through the list of awesome people I was hanging out with without sounding like I'm name dropping, so instead I'll say this: During my nights there I was enthralled with conversations with Swedes, Italians, Americans, Belgians, Brits and fellow Canadians. I'd come solo and was worried that I'd spend my nights bored and alone, but instead I think I saw the wrong side of 5am everynight thanks to the efforts of my intrepid brewing colleagues.

So yeah...this weekend is Cask Days and Halloween in Toronto with Nicola and the kids (who, I'm happy to say still remembered that they had a husband/father when I returned from France yesterday). That will put the final, wonderful cap on a wonderful, busy month.

Friday, September 17, 2010

Great Canadian Beer Fest

I was lucky enough to make it out to the Great Canadian Beerfest in Victoria last weekend. Caught up with some west coast friends like Paul from Howes Sound and Ali recently with R&B Brewing, Abe from Oregon and tried some super yummy beer.

Folks kept asking if we were planning to sell in BC soon and I kept answering that we were just there to enjoy the party - which was true.

I ended up cutting the trip short though...too many last minute details for Oktoberfest were keeping me up at night - well that and the texts from Abraham forcing me to go out late. But I'm glad I went.

Today is the first meeting of volunteers for Oktoberfest, so I'm pretty excited about seeing how it all goes. We're going to have somewhere around 300 people volunteering in different jobs over the course of the weekend!

Monday, August 30, 2010

Last week of summer, next week our production increases (hopefully)

This weekend that just passed proved to be a rather busy one, Dad was pouring at the Muskoka beer festival with Darren and Rob; Jason was keeping the taps flowing at the Capital Pride Festival (our 5th year of involvement) and Nikki and I were rammed at a brand new inter-provincial, local food festival in Lefaivre and Montebello.

With our new brewer Rob in place, we are hopefull that by next week we can start shipping a bit more beer out. My sister (and our sales manager) giggled and pointed out that we're just in time to miss summer completely. Oh well - just think of how ready we'll be for next year!

Speaking of expanding, in finance news, we're meeting with our new BDC rep to sign papers for a pre-approved loan. It is part of a government program designed to spur the economy except that its not a grant and the interest rate is the same as any other loan. That said, it is still very welcome and will go immediately into more equipment to help us keep growing.

Friday, August 27, 2010

10 Good Reasons to Go Organic

Beau's is a National Champion sponsor of Organic Week. They just sent us this list of 10 Good reasons to go organic, so I thought I'd share it with you.


1. YOU CAN TRUST IT Organic products meet strict standards of organic certification, So you can be certain your food is both grown and handled according to organic standards

2. IT’S MONEY WELL SPENT Though organics can cost a little more, prices are based on the true cost of production

3. YOU’LL CUT CHEMICAL USE Organic agriculture reduces the risk from agri-chemicals polluting the air,water and earth sustaining us

4. NATURE IS NOURISHED By not using chemicals and nitrogen that leach into the soil, organic food protects and conserves our water resources and builds richer soils. Organic agriculture enhances biodiversity

5. IT ENCOURAGES INNOVATION Organic farmers have developed farming practices to minimize agriculture’s impact on the environment, It is a green technology

6. IT DEFENDS DIVERSITY Biodiversity, that is. Biodiversity is the variety of species living on our planet, and studies show many organic fields contain more wild plants, species and birds than non-organic farms.

7. IT REACHES OUT RURALLY Organic agriculture supoprts small farms & offers new markets for local farmers

8. THERE’S NO LIMIT Today in every food category, you can find organic alternatives

9. IT’S GOOD FOR THE EARTH Like reforestation, research is showing that organic agriculture could positively impact the global warming crisis

10. YOU’LL FEEL BETTER Organic food is rich with nutrients an disease fighting anti-oxidants

Monday, August 23, 2010

Big Win (...and big bust!)

I was happy to attend the 8th edition of the BarTowel's Golden Tap Awards this weekend. This year it was expanded to a 2-day event, with a beer dinner on Friday and the awards and tasting festival on the Saturday, all at the impressive Beer Bistro in downtown Toronto.

The beer dinner was phenomenal. The pairings were thoughtful, the beer was wonderful and the crowd was enthusiastic. The awards were great, too, and I'm very proud and humbled to say that we took home the awards for best year-round beer and best microbrewery in Ontario again as well as picking up the award for winning last year's best beer of the festival.

I had a particularly interesting conversation at the awards with a fellow named Trevor. It was his bachelor party and he successfully convinced his whole crew of fellows to spend an hour sampling Ontario craft beer before heading off for the rest of their festivities.

I have recently been talking about the possibility of creating a beer revolution in Ontario where Ontarians would drink independent, Ontario-made beer half of the time. Most of my critics insist that the so-called "regular" customer will only ever purchase the cheapest blandest beer available. Here was my counter-position in the flesh - one guy who had been turned on to the awesomeness of Ontario beer, doing missionary work with his buddies, introducing them to what we have to offer.

On my way back from the festivities in Toronto, I got a call from the home front to let me know of some very bizarre and rather bad news. We were very excited to be sponsoring the Ottawa Reggae Festival for the first time this year (I'm a huge ska and roots reggae fan), but apparently this will also be the last year. The headliners all backed out and the police stormed the gates and seized all the money on hand and effectively shut down the festival. We had to send guys down to protect the rest of our beer until we could get it out.

We're still scratching our heads and wondering what our lesson to learn from this is. We've pretty much been a hand-shake type of company and events like this make you question whether we need to be less trusting of new festivals, or just understand that risk is inherent in business and deal with it. Oh well, interesting conversations, at least.

Thursday, August 19, 2010

Getting Ready for Oktoberfest

We had a great, if not long, meeting today for our Oktoberfest. This year it is going to be held on October 2nd and 3rd, and its shaping up to be quite an event.

We started talking about holding an Oktoberfest in Vankleek Hill about a year before we actually started brewing beer. In terms of celebrations you could have, I'm hard pressed to think of one that is more fun and we've always liked the idea of bringing people to our little town.

Two years ago we held a mini-Oktoberfest on the front lawn of our brewery. About 200 people showed up for a taste of our (then) new seasonal, Night Marzen, toss a keg and hang out for the day.

Last year, we decided to step it up about 2,000 notches, booked out the fairgrounds, got live oompah bands, made custom dirndles, arranged for homebrewing demonstrations, brought 10 seriously delicious restaurants out and worked out haywagon rides to bring visitors back and forth to the brewery for tours. Things got crazy when our friend and Member of Barleyment (the homebrewers group) founder, Alan McKay got wind that George Wendt would be releasing a book about his relationship with beer and was able to suggest to George's PR firm that our little Oktoberfest would be a great stop on his book promotion tour.

It took a fair bit of convincing, but somehow George agreed to come up and join us. This seemed to be the final gem that made people decide to come up and visit, because on the day of we were completely overrun by happy guests...

We've taken a lot of steps to make sure we're better prepared this year including:

- Lots more tents incase the weather doesn't cooperate (and heaters, too)
- Lots more food (twice as many restaurants)
- Different stage set up and layout so that there is a better view, and more room to dance to the oompah
- lots more beer taps flowing to cut down lines
- no more food tickets - pay each restaurant direct
- lots more portapotties
- lots more tables
- on site camping (rough camping, nothing fancy, but VKH doesn't have a lot of accomodations)
- more haywagons bringing people to more destinations
-more activities
- more beer (extra batches of our seasonals, plus 3 special one-off batches, plus Volo Cask Days, a cask festival featuring beer from several Ontario breweries)
- More beer-centric attractions, including Beer expert Mirella Amato, an Art of Beau's at the Arbor Gallery
- Many more staff on hand to help out

...and a whole lot more. We fully plan on making our Oktoberfest an annual event to mark in your Calendar and think we've raised the bar significantly. George won't be able to make it this year, but we're working hard at bringing out a few familiar faces to add a splash of celebrity to the event, but we can't quite announce anything yet...

Tuesday, August 10, 2010

What if Ontario held a Beer Revolution




I was asked if I wanted to speak at the Toronto Festival of Beer this year and I said yes, of course (I like to talk), but I didn’t want to just do the regular this-is-the-brewing-process or the my-dad-and-I-started-up-the brewery... kind of talk, I figured after saying it at the booth for a couple days, it might come out a little over-rehearsed. So I decided instead to give a pitch instead for drinking locally brewed beer in general.

As it turns out, the format was interview style and the placement of the speaking corner was in direct line of the main stage so it was impossible to hear and the tent (which was named craft beer corner) wasn’t given any signage that might let people know where to find it. Suffice to say, I didn’t get to give my pitch and there weren’t a lot of folks that would have heard it anyway.
So instead, I figure I might as well throw this on the blog, and see if it can get some traction here...

But a word of note first...I've footnoted my sources used, but I’m sure there are some better pieces of data out there that would refine some of the projections used. Please comment with better sources if you have them. I’ll edit the piece to include better figures as I get them and leave the comments in place to show the progress.

With that here is my pitch...

Thanks for coming, my name is Steve, and my Dad and I started up Beau’s All Natural Brewing Co 4 years ago. We’re a local, organic, family-run, award winning and totally independent brewery. But I’m not going to talk much about my brewery today; instead I’d take this time to throw out a pretty radical thought...What if Ontario had a beer revolution?

What do I mean by a beer revolution? Well revolutions usually involve overthrowing tyrants, and instituting a new form of governance, but my revolution is maybe a little less violent than that, although by no means is it less radical.

Right now in Ontario, 1 out of every 20 beers drunk came from an independent, Ontario brewery.(note 1) By beer revolution, I mean, what would happen if Ontarians chose to drink an Ontario-made independent beer 1 out of every 2 times they drank beer?

I’ll talk about how this revolution might begin and what it would look like a little later, but I think it is important to address why this would be so important first and the best way to do that is describe what Ontario would look like after the revolution, when 1 out of every 2 beers drunk in this province was independently made in the province.

So let’s look into the crystal ball...

Canadians drink about 85 litres of beer every year, which means in Ontario, about 800 million litres of beer are drunk each year.(note 2) That means that after the beer revolution, Ontario brewers will have grown from selling about 40 million litres of beer to 400 million litres.

What is the most important change that would occur after the beer revolution?
Just think of the beer we’d get to drink!

Our 35 independent brewers on average produce about 1 million litres of beer every year, with about an average of 4 brands each (note 3). To get to 400 million litres of beer, we’d need to add 315 new breweries (for a total of 350 breweries) and 1,260 new brands of beer (for a total of 1,400).

One thousand, four hundred brands of beer!!! It would also mean that almost every city and town in the province would have at least one local brewery to check out when you visited.

The Beer Store currently boasts 350 brands from 90 breweries (note 4), the LCBO claims 341 (note 5). Think of how much more choice there would be if Ontario alone had 1,400 brands from 350 brewers – and that was still only half of the beer drunk! Think of what the Toronto Festival of Beer would look like...It would be heaven on Earth.

If this sounds outrageous and unachievable to you, consider that the German state of Bavaria has a population about the same as Ontario’s6 and is home to 629 breweries. (note 7)

After the revolution, with independent breweries holding 50% of the Ontario market share, think of the employment that would create...

Independent Ontario breweries hold less than 5% of the Ontario market share, but they make up 20% (note 8) of the direct employment, or 600 hard working Ontarians – this works out to an average of 17 employees per brewery

The two main reasons – smaller batches mean more people required and imports only have selling functions locally, no production at all!

If independent breweries were producing 50% of the beer drunk in Ontario, they would create 5,400 new direct brewing jobs! The other breweries would lose around 1,136 (most of whom would end up working for a local brewery) for a net increase of almost 4,300 new jobs in Ontario. (Note 9)

But, that is only the tip of the economic iceberg; if independent breweries produced 50% of the Ontario market share, think of the economic spin-off that would create. The creation of 315 new breweries in Ontario would send ripples to so many facets of life in Ontario, it would be unfathomable...

First off Profits would be reinvested in the Province! Ontario is no longer home to any major brewery, so all the profits made by non-independent non-Ontario breweries leave the province for good. This is millions and millions and millions of dollars that leave us every year.

Investment in Ontario would be mindboggling. In a 5 year period from 2002 to 2007, the 30 or so breweries in the OCB invested $20 million. (note 10) 350 breweries would invest somewhere in the neighbourhood of $230million in the same time period.
The tradespeople required to install all this new equipment, the marketing, apparel and promotional companies, the printing houses, box makers, and raw material suppliers. Whole new industries would be created or revived. Did you know Eastern Ontario used to have a thriving hop industry? Equipment manufacturers, raw material suppliers and bottle manufacturing plants would choose to locate in Ontario and a whole manufacturing cluster would be created.

Ontario’s tourism sector would explode. With 350 breweries, Ontario would be a beer connoisseurs dream, a North American Belgium or Germany. The Agritourism sector would come to life as cheesemakers, restaurateurs and other food producers rose to the challenge of pairing these 3,400 brands of beer with just the right nibble to perfectly accentuate it.

Philanthropy would expand in unimaginable ways as local breweries fought to earn the loyalty of almost every conceivable niche market through sponsorships and donations. I don’t have industry statistics, and I believe that my brewery is among the most active sponsors and donors in the brewing industry, but using my breweries stats on giving, we intend on donating or sponsoring over $100,000 this year and expect to produce about 800,000 litres of beer, or $1 for every 8 litres of beer we sell.

If our giving was the norm for small breweries, there would be more the $50 million donated every year by small breweries!

And as one last spin-off effect, remember the 4,300 employees we hired? They pay income tax, property tax, and sales tax. They buy groceries, furniture, and clothes locally. When they travel in the province they buy gas, stay in hotels and visit attractions.

So that’s what the final outcome would look like. A province filled with beer choices, thousands of new (awesome) jobs, entire new industries, a huge influx of tourism, and a better standard of living thanks to the additional tax base and corporate giving.

I know what you are thinking, where do I sign up?

But how would the revolution start and what would it look like?

Maybe it will be an incendiary article written by Josh Rubin. Or maybe some out-of-province brewery will get caught in a corruption scheme, who knows? Or maybe, just maybe it starts today. Maybe it starts with us right here right now...

Truth is, 10 years from now, after the revolution has occurred, it’s more likely that historians would say its already started! Independent beer is growing by leaps and bounds, there already have been incendiary articles about the Ontario beer industry, political candidates in both the governing party and the opposition parties are talking about beer policy as part of their platform and the website Freeourbeer.org is already out there trying to change the Ontario beer landscape while at the same time the new brewing training program at Niagara College will be sending out dozens of aspiring brewers every year.

So what will the revolution look like? Will blood (or beer) flow down the streets? Will there be armed protests? Will families be torn apart?

I don’t think so. This is the most powerful part of this idea; it would actually be pretty easy to do. Laws and regulations wouldn’t be required (although government could help the revolution along if they did change some of the laws that favour foreign breweries). No major change is required, other than a consumer shift based on the understanding that local, independent beer is beneficial to the entire province.

It would look like this – an ordinary couple walk into a restaurant (or, two guys walk into a bar). When the waiter arrives to take the drink order, they ask what beer offered is independent and brewed locally. If the restaurant does not offer an Ontario option, they politely get up and leave for another restaurant.

It looks like this – A regular guy finishes hockey practice and the team decides to go out for a drink. The sportsbar recommended doesn’t have a local option, so this regular guy insists that they go to another spot instead because he knows they have independent Ontario beer on tap.

And it looks like this – when visiting a friend for a dinner party, it becomes customary to bring a different Ontario made beer and an Ontario made wine each time (why not start a wine revolution, too?). A tasting becomes the best way to start a backyard BBQ and people begin to feel embarrassed if they don’t have a local beer to offer their guests.

And it looks like this – you just finished reading this piece and you send the link to your friend. That’s right; Right now, maybe the revolution starts with you.

Thanks for your time.




Sources and math calculations
1) Got this from the Ontario Craft Brewers (OCB)
2) So, the first note is that I couldn’t find the total beer consumption in Ontario. This Wikipedia article says that Canada’s per capita consumption is 83.5L so I multiplied by 10 million people and then rounded down to 800 million litres
3) OCB stats say 35 independent brewers hold 5% of market share. 5% of 800 million is 40 million, divided by 35 is 1.14million and again, I rounded down. OCB stats also state 150 brands, which again, I rounded down to 4 brands per brewery
4) Beer Store website
5) LCBO beer flyer I found at my In-laws house on the weekend
6) Wikipedia
7) German beer stats ()
8) OCB stats
9) First, to figure out how many new jobs would be created, I took 600 employees divided by 35 breweries = 17.14 employees per brewery. 17.14 employees x 315 new breweries = 5,400 gross new jobs.
To find out how many jobs would be lost by foreign breweries I figured if 600 jobs is 20% of the total beer jobs in Ontario, then the 80% remaining would be 2,400. 2,400 people divided into 760 million litres (total sales of 800 million less 40 million brewed by the indies) of beer works out to 1 job for every 316,000 litres of beer sold. If foreign brewery sales dropped by 360 million litres, then 360 million divided by 316,000 = 1,136

Net new jobs equals the 5,400 jobs we created less the 1,136 jobs they lost for a total of 4,264. I rounded up this time to 4,300 but was careful to use the word almost.
10) OCB Stats